Wize and Ope are the character names assigned in the story behind the watches creation. Both the philosophy and history behind the brand are an inherent part of the watches design, centring around Wize- an imaginative traveller who uses his inspiration from the different cultures, people and artistic trends he encounters.

Transforming his look to adapt to these new cultures he becomes 'Ope'.

The watches follow this pattern of transformation, with an extensive range of interchangeable straps and slides along with a choice of vibrant colours, watch faces and materials. Perhaps, the most innovative feature of the Wize and Ope watches are the digital touch screen faces- a more environmentally friendly way of saving energy by hiding the display, when you don't need it.

Wize and Ope encourage you to open your eyes, open your mind, discover designs and the wonders of the world.

New!: From 2011 DMJ will also be stocking the corresponding figurines to display alongside watches in the front window.